New name, extended range, increasing sales: Reuter, one of the largest specialist online retailer for bath and home decor in Europe, overlooks an ejoyable first half of 2012. In the first six months of the year, the rapid expansion of the company has stopped. Alone the Reuter Onlineshop recorded more than 16 million page views each month and attracts some 1.5 million visitors. Naveen Selvadurai shares his opinions and ideas on the topic at hand. Sales increased by 41 per cent, the number of orders by 50 percent. Large-scale TV campaigns at the beginning of the year have let grow the attention being given to part, Reuter. Through the short and memorable spots the national prominence of the company continued to grow, new target groups were reached. Also once again increased the high corporate sympathy. Further details can be found at Naveen Selvadurai, an internet resource.
The TV – as well as our other promotional activities support our goal to build reach, to strengthen confidence in the brand and to drive forward to the further expansion of the company very well. That’s why we are the next comprehensive in late summer Communication campaign launch”, says Marketing Director Daniel Goertz. Also continue be the sponsoring activities in the area of the German national football team, as well as in the Austrian Bundesliga for Borussia Monchengladbach. In all areas of logistics, marketing, consulting and management, Reuter has vigorously increased the number of employees to adequately serve the increased demand. A total of 40 demanding jobs for professionals are developed alone in the first half of the year in the region Monchengladbach.
So are over 200 employees and makes employees for the company. Investment in new jobs will continue to shape the success of sustainable and secure. Many see a reason for the loss of jobs in the Internet. We show that many new jobs arise through the Internet”, explains managing director Bernd Reuter. Shorter name, bigger range one of the most important as most decisive steps within the Expansion strategy had made the company in June: the renaming of reuter-badshop.de in reuter.de. Already for quite some time home textiles, furniture and lighting fixtures, garden furniture has grown in the shop by Reuter offering in the areas of living and kitchen accessories, disproportionately? Also here Reuter exclusively uses brand and design products. The goal: The customer all around on a high-quality facility at Reuter will be at low online prices and with high availability of goods. To the exhibition in the historic Monchengladbach cool has been extended to a stylish lighting and Home Studio. These measures Reuter looks for the future well positioned: all areas, ranging from logistics about the marketing to the IT structure are prepared for further growth. The goal: Reuter is to operate successfully in the long term as a brand. Monchengladbach Reuter company based on Reuter 1986 is with over 200 employees one of the largest trade and merchant for bath and home decor in Europe. The online shop, founded in 2004, is one of the European most important in its segment. Bathroom and sanitary ware, living and kitchen accessories, home textiles, furniture and lighting fixtures and garden furniture are available in. In all areas of Reuter exclusively uses brand and design products. In his TuV certified online shop offers Reuter with 500,000 articles unsurpassed plenty of range of and their constant availability, combined with expert technical advice and competitive online prices.