We live in an era of information society where information is one of the most important values. Unfortunately, to understand this information chaos is far from always. Internet – a huge media heavy space that was created for a full exchange of information: corporate websites, portals, e-mail, online media, social services, etc. Search engines – a kind of mobile electronic catalogs, the primary purpose of the systematization of information on all available in their database of sites. Do search engines ranking systems exist that help to shape the most relevant issue for search requests. To broaden your perception, visit expa.com. Search bots are trying to bring to the first position the sites that they believe will be most useful to users.
Therefore, search engines prefer sites with unique content (text). In addition, interesting and original texts encourage users to add resources to bookmark, recommend to friends and posting links on forums, blogs, on their own sites – ie in every way to promote your site. Copywriters – is professionals who are engaged in the creation of original texts, slogans, mottos, advertising messages. We can distinguish two kinds of texts, which often can be found at: branding and marketing texts (about the company, ), and special text for search engines (seo-texts). Why a website need a text about the company, it is clear to any visitor. Purpose-seo text – show site on the first position in the serp for certain keywords said. Most site owners understand that the design should be individual. Unfortunately, the practice of ordering texts in copywriting is not very common.